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GrapevineMedia Marketing Strategy & oversight for behavioral health

Behavioral health marketing advisory

Senior marketing strategy and performance oversight for behavioral health organizations

Independent audits, attribution reviews, agency oversight, fractional leadership and generative AI marketing for treatment providers with meaningful marketing investment.

Request a fit conversation Limited engagements accepted

Who this is for

Established providers who already invest in marketing and want an independent view of what it produces

Grapevine Media Marketing works with addiction treatment and mental health providers: single-site programs with real marketing spend, multi-location or growth-stage organizations, and owners or executives who need to know what their agencies, advertising and reporting are actually delivering.

A good fit

  • You invest meaningfully in marketing and want an experienced person to evaluate performance.
  • Measurement is broken or untrusted and needs to be fixed, not re-reported.
  • You want vendors held accountable by someone on your side of the table.
  • You need senior direction for a defined improvement project or transition.
  • Adjacent healthcare organizations with similar acquisition models, case by case.

Not a fit

  • New programs without an existing marketing budget.
  • One-off website, logo or design projects.
  • Organizations looking for a production agency to run day-to-day content and social media.

Problems this work addresses

The questions ownership asks that nobody can answer cleanly

  • Marketing spend is significant, but no one can say which campaigns produced admissions.
  • Calls, forms, chats and CRM records live in separate systems and never reconcile.
  • The agency reports leads and clicks; ownership sees census and revenue; the two don't match.
  • Cost per admission is rising and nobody can explain why.
  • Paid search is constrained by LegitScript, Google and Meta policy and the account isn't built to work within those limits.
  • Leadership has changed, a vendor is up for renewal, or the board wants an outside opinion before the next budget cycle.

Services

Five ways to engage

01

Marketing Performance Audit

A structured review of paid media, SEO, website conversion, call and form tracking, CRM handoff and vendor reporting.

You receive: a findings report, a prioritized action list and an executive walkthrough. Typically three to four weeks.
02

Paid Media and Attribution Review

Maps every campaign to the calls, forms, qualified leads and admissions it produced, and identifies exactly where tracking breaks.

You receive: a corrected tracking map, a conversion review and an optimization plan your team or agency can execute.
03

Agency and Vendor Oversight

An independent seat on your side of the table. Reviews strategy, reporting and accountability, and joins vendor meetings.

You receive: plain recommendations to ownership on what to keep, change or replace, on a monthly cadence.
04

Fractional Marketing Leadership

Senior direction for a defined period: a transition, a launch, a turnaround or a stretch where a full-time executive isn't warranted.

You receive: an operating plan, priorities, team and vendor guidance and a reporting cadence leadership can rely on.
05

Generative AI Marketing and ChatGPT Ads

Consulting and hands-on development for the AI search era: how your program shows up when families and referents ask ChatGPT, Gemini or Google's AI Overviews for treatment options; ChatGPT Ads strategy, campaign setup and measurement as the channel matures; and practical AI tooling for admissions and marketing teams (call summaries, lead scoring, content workflows) built around behavioral health advertising and privacy constraints.

You receive: an AI visibility baseline for your brand and competitors, a ChatGPT Ads pilot plan with tracking, and working tooling or a build spec your team can run.

Experience

Built from operating experience, not an agency playbook

Grapevine Media Marketing is led by Rogan Holmes, who has spent more than a decade as marketing director for a multi-state behavioral health treatment network. That role covers paid search, SEO, call tracking, website conversion, Salesforce reporting and the agencies and internal staff that support them, with direct accountability for connecting marketing activity to admissions.

The practical result is working familiarity with the systems these organizations actually run on, and with the advertising restrictions specific to addiction and mental health treatment. Engagements draw on that experience rather than a generic framework.

Systems in daily use

  • Google Ads
  • Microsoft Ads
  • Meta Ads
  • CallTrackingMetrics
  • GA4 and Tag Manager
  • Salesforce
  • Google Search Console
  • WordPress
  • LegitScript certification
  • Google Business Profile

How engagements work

Scoped in advance, delivered in writing

  1. Fit conversation

    A short call to confirm the problem, current spend, systems in use and whether the work is a match.

  2. Diagnostic

    Access to ad accounts, analytics, call tracking and CRM reporting; a defined review period; a written findings document.

  3. Recommendations

    A prioritized plan with owners, sequence and expected impact, reviewed with leadership.

  4. Implementation support

    Optional oversight of your team or vendors while the plan is executed, or a fractional leadership arrangement for a set term.

Engagements are scoped in advance with a fixed fee or a defined monthly retainer. Availability is limited, and a small number of engagements are accepted at a time.

Inquiry

Tell us about your organization

Describe the problem you're trying to solve and how marketing is set up today. Inquiries are reviewed within two business days.

Please do not include any patient or health information.

Please do not include any patient or health information.
Preferred contact