Small Business Marketing Trends for 2023

As a New York City based digital marketing firm, we have observed and analyzed the changing landscape of small business marketing. The business environment is constantly evolving and it’s important for small business owners to stay on top of the latest trends in order to remain competitive and relevant. Here are some of the small business marketing trends that we expect to see in 2023.

1. Increased Focus on Local SEO

Small businesses are recognizing the importance of appearing in local search results. With the growing number of smartphone users searching for products and services on the go, local SEO has become increasingly important for small businesses looking to attract new customers while keeping the rising costs of PPC (pay per click) advertising at bay. By optimizing their website for local search terms and building local citations, small businesses can improve their visibility in local search results and attract more customers to their business.

2. Video Marketing

Video marketing continues to grow in popularity and is expected to be one of the biggest trends in small business marketing in 2023. With the rise of platforms like YouTube, TikTok, and Instagram, and the accesibility of content creation tools like iphones and drones, small businesses now have the ability to reach a large audience through video marketing. Whether it’s a product demo, a behind-the-scenes look at your business, or a testimonial from a satisfied customer, video marketing is a powerful tool for small businesses looking to reach new customers and engage with their existing audience.  Businesses are increasingly looking to take control of their own voice by harnessing in-house video production.

3. Voice Search Optimization

As the use of voice-activated devices like Amazon Echo and Google Home continues to rise, small businesses will need to focus on optimizing their websites for voice search. This means using natural language in your website content, and ensuring that your website is optimized for mobile devices, which are increasingly being used to access the internet through voice search.

4. Influencer Marketing

Influencer marketing has become a popular way for small businesses to reach a large audience and build brand awareness. In 2023, we expect to see an increase in the number of small businesses partnering with influencers in order to reach new customers and increase brand visibility. This can be a cost-effective way for small businesses to reach a large, engaged audience and increase their marketing impact.  Studies have shown that consumers increasingly rely on recommendations from influencers that they know and trust, this is a great way for business owners to get their brand in front of potential customers.

5. Interactive Content

Interactive content, such as quizzes, polls, and interactive infographics, is becoming increasingly popular as a way for small businesses to engage with their audience and build brand awareness. This type of content allows small businesses to connect with their audience in a more meaningful way, and encourages audience members to share the content with their friends and followers.

In conclusion, these are just a few of the small business marketing trends that we expect to see in 2023. By staying on top of these trends and adapting to the changing landscape of small business marketing, small businesses can improve their marketing impact and reach new customers as the marketing landscape continues to grow and evolve.